Since 2012, The Austin Agency's Antifragile "Shark Tank" experiences enable cross-functional teams to see the marketplace in a way that cannot be attained by even the best research and traditional approaches. Teams pressure-test their current plans and assumptions by pitching actual decision-makers in their target market. These representative decision-makers provide scoring and feedback that provide a custom, exclusive view of how the market is likely to respond.
”Antifragility is beyond resilience or robustness.Nassim TalebAuthor of Antifragile: Things That Gain from Disorder
The resilient resists shocks and stays the same; the antifragile gets better.
Antifragile Leadership: Your Millennial & Gen Z Talent Accelerator
Our customer deep dives provide a view of the marketplace that cannot be seen through even the best research or traditional training. Up against the clock, teams solve real-world business problems. Under the leadership of senior executives, they validate their thinking on the spot using rapid-fire pitching with actual decision-makers.
These immersive business experiences engage Millennials/Gen Z (and a broader cross-functional workforce) in a way that addresses their main “must-haves” for job satisfaction and retention.
The Voice of a Generation
”I grew tremendously. Working with you on the business development project was the best possible experience for my growth. It was invaluable. Compared to June, I am an entirely different individual!Jarrod HoranNew York University - Shanghai 2020 Summer Intern - The Austin Agency